We talk a lot about our business on this blog in relation to how we tell stories through video and so on. We don't however, talk about the fact that we have a really strong understanding of who we are as people and as creatives. We believe that the only way to really know yourself, to truly be found, you must get lost.
Every now and then you have the opportunity to work on a project that makes you a better filmmaker. A project where everything you do is half a step beyond what you thought you were capable of. This magical place is something we are constantly reaching for at New Sky. Flying a drone 3 feet off the ground at 30 mph, check. Chasing a Porsche GT3 RS down an unpopulated desert highway while riding in the passenger seat, check. Sometimes we are asked to work longer, dig deeper, fly faster, get closer and that's where the fun begins.
We have always been proud to be a business that has kept responsibility in mind, not just for the quality of work that we produce, but also for the environment in which we operate.
Telling stories has always been a fundamental part of the human experience, whether they are passed down from generation to generation through the spoken word, music, literature, art, or cave paintings, these stories tie us together as humans, reminding us of our accomplishments, our mistakes, and our experiences.
What makes us passionate about what we do and how do we keep that energy going? It's a question I've been asked ever since starting my photography career nearly 8 years ago. It would be easy to say that it's never been a problem. “The inspiration just flows through my veins man!” But for most of us, and especially me, that's not always true. It takes a bit of nurturing, turning the camera towards things that truly inspire you. Sometimes that means turning the camera inward or maybe just setting the camera down for a bit and finding a little adventure in the mountains while the clouds whip by or pausing for reflection in the serenity of an alpine lake. For me, these experiences nurture my creative passion and excitement for what we do and usually involves working on personal projects and spending time in nature with and without a camera.
In theory, this trip started nine months ago. November 2014 was the first time in a really long time that every single member of our company was in the same place at the same time for any extended period. We had a lot of really excellent conversations. We talked about the lean start of our company five years ago, where we are today, and where we want to go. The result was a conversation about our brand.