If you’re reading this blog, congratulations! You are on the internet! It’s where all the cool kids hang out, and anyone who doesn’t may as well not exist. While this might sound reminiscent of your high school days, the concept isn’t really that far removed. Cool stuff gets attention, and once the “cool” runs out, the attention is gone with it. And the last thing you want as a brand or business is to become yesterday’s news.
But what does it take to avoid such a tragic demise? The simplest place to start is to check off the basics.
Here are 5 fundamental factors to establish yourself on the web to ensure you don't end up gone.com.