Why Hard Drives are Ruining Your Life

Posted by William Litwa on Jun 22, 2016 10:00:00 AM

Welcome to my new #technology column! Are you a geek? Fan of Star Wars? Just looking for technology tips and trends for your business? You've come to the right place.

So.. Hard drives. They fail. A lot. Like, all the time. It's not just you—your luck isn't that bad. (Or maybe you're one of those lucky people that hasn't experienced this much? Oh, just wait... The hard drive fairy is coming for you next...) Hard drives have, on average, a 1 in 17 chance of failing in the first year. Those aren't good odds when your company's future is on the line.

Hard drives are a necessary part of life—it's where we keep everything from our most treasured memories to last year's expense report. It's not like we can just do without them. Or can we?

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Topics: IT, #technology, howto, gear, cloud storage

Coding and Filmmaking

Posted by William Litwa on Apr 5, 2016 9:52:21 AM

Some people have this misconception that film production somehow means "have camera, will shoot." A production company is not a videographer, a one-man band, or a lone person self-styling themselves as a filmmaker. Film production, like most businesses, has a lot of facets. There's the obvious stuff, of course: knowing lighting, composition, and that just so angle for a shotgun mic that makes will record audio. It's knowing the difference between 4:2:2 and 4:2:0, and how to craft a compelling story. But it's also a business. And, to make everything smoothly, there's IT.

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Topics: IT, business, #technology, cloud, vidvue, data management, coding

Drones and the DJI Inspire 1

Posted by John Waskey on Apr 5, 2016 9:40:29 AM

We Love Camera Drones!

It’s not the kind of love where we want to put a nighty on the skyjib, lock the door and spend the evening indulging in mechanical bliss. If you're stirred by a series of ascending beeps coming from what could be a flying lawnmower in the wrong hands, this probably isn't the blog post for you. The love we hold for these funny little flyers comes from the enormous savings we pass on to our clients and their wonderful versatility. If handled by a professional, camera drones bring the cost of aerial cinematography down to a level most clients can afford.

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Topics: aerial cinematography, #technology, production, drones

Color Grading, Part 2

Posted by William Litwa on Apr 4, 2016 4:52:43 PM

I often get asked why color looks differently on a client's monitor. Or why it looks different on TV. Or why, if a client wants to discuss color, they should come into our offices rather than review the video in the comfort of their own. In my previous post on color grading, I gave an overview of what I do and why. This post is more about how; not which dials I use out of the myriad available—this isn't a howto—but how I gauge color, how I see it.

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Topics: color grading, post-production, #technology, color bay, office, gear

Color Grading, Part 1

Posted by William Litwa on Apr 4, 2016 4:47:05 PM

I wear a lot of hats at New Sky Productions. My two biggest hats are Lead Editor and Colorist. No, not a hair colorist! Outside of the filmmaking world, most people haven't heard of a film colorist. I find it to be a fascinating field, and I would expect you (the reader, possibly our client), might be interested in what we do to make your videos look awesome.

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Topics: color grading, post-production, #technology, gear