What Goes Into Planning a Production?

Posted by William Litwa on Apr 10, 2017 4:06:38 PM

"We already have a script," you say! "We just need someone to film it!" Oh, ho ho. If only pre-production started and stopped at having great ideas, we'd be rich by now (at least that's what we'd like to believe). The truth is, planning out a shoot—called "pre-production" in the biz—is a long and complex process involving many hours of work. If you're looking for us to work on a video campaign with you, this should give you an idea as to what to expect.

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Topics: production, pre-production

The Content Debate: Online Video Trumps Text

Posted by Meghan Desrosiers on Oct 19, 2016 10:00:00 AM

We're getting super excited about our upcoming presentations for the launch of our "Small But Mighty" product that caters to producing small business videos. So we wanted to start by educating our audience on the importance of a proper video marketing strategy, and the overall benefit of engaging video content. Last week, Will talked about why video is important for your SEO. This week, I'm going to throw some pretty hefty stats out there to exemplify why video has become the new king of content. 

Raise your hand if you've never watched a video online.

***SPOILER ALERT*** Not one hand went up. Don't believe me? I get it. These are hard times to trust everything you read on the internet, especially being in the midst of the most ridiculous Presidential election year most of us have ever witnessed. But one thing you can count on in 2016: if you can read it, you can watch it. 

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Topics: branding, business, marketing, production

#TBT - World Cup Golf Center TV Commercial

Posted by Grant Morris on Jun 16, 2016 2:25:10 PM

Welcome to the first of many Throw Back Thursday Posts to projects that we've done in the past! I've always believed that someone won't know where they are going until they've looked at their past, so this is our past! We begin our walk down memory lane with World Cup Golf Center.

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Topics: business, post-production, marketing, storytelling, production, #TBT

Sanctuary of Butterflies: A Musical Documentary

Posted by William Litwa on Apr 22, 2016 11:29:29 AM

 

Every once in a while your friends do something interesting that you just have to tell everyone about. Sanctuary of Butterflies, or Santuario de Mariposas, is an upcoming documentary about a pioneering musician's journey across Mexico to explore the fading heritage of ancestral music. And it's being made by a few friends of mine.

The work-in-progress trailer is beautiful.

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Topics: storytelling, production

Telling a Successful Story

Posted by Grant Morris on Apr 5, 2016 10:09:21 AM

When I think of a good story, I think of the theme song from "Fresh Prince of Bel Air"...well, any Will Smith song made before the year 2000, for that matter, but that doesn't mean that arguably the undisputed king of clean rap has it nailed to a science. This blog will have almost all of the information that I can think of that can help you tell your story successfully! Hooray!

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Topics: demographics, business, campaigns, marketing, storytelling, production, project management

Cows are Camera Shy

Posted by Matthew Williams on Apr 5, 2016 10:05:29 AM

I have always had a long standing fear of cows. I mean why wouldn't you really? They weigh a TON, they deficate constantly and unpredictably, and who knows when they're going to decide they want to chase you through an open pasture with no place to hide! As a youngster I was chased by an angry cow in the mountains of Germany, just barely escaping with my life. And again in Wyoming while exploring the mountains and cliffs near my college town of Laramie. After these two harrowing experiences I presumed that cows had it out for me.

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Topics: personal, production

The Producers

Posted by Matthew Williams on Apr 5, 2016 10:03:03 AM

Walkie-talkies . . . check . . . C300 . . . check . . . Teradek and client monitor . . . check . . . microphones . . . check . . . hiring the crew . . . check . . . bed, pajamas, slippers, model releases . . . check . . . 4AM wakeup call . . . check . . . These were the things going through my head as I tried to get some much needed shuteye before my role as producer on the shoot the following morning. Before I made the jump from photography to video production I didn't really understand what a producer was, and why they always seemed so stressed out.

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Topics: filmmaking, business, storytelling, cinematography, production, gear

Rywire Project: Flying A Drone from a Porsche GT3

Posted by John Waskey on Apr 5, 2016 9:59:08 AM

Every now and then you have the opportunity to work on a project that makes you a better filmmaker. A project where everything you do is half a step beyond what you thought you were capable of. This magical place is something we are constantly reaching for at New Sky. Flying a drone 3 feet off the ground at 30 mph, check. Chasing a Porsche GT3 RS down an unpopulated desert highway while riding in the passenger seat, check. Sometimes we are asked to work longer, dig deeper, fly faster, get closer and that's where the fun begins.

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Topics: filmmaking, travel, aerial cinematography, cinematography, production, drones, gear

Responsibility

Posted by Grant Morris on Apr 5, 2016 9:53:34 AM

We have always been proud to be a business that has kept responsibility in mind, not just for the quality of work that we produce, but also for the environment in which we operate.

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Topics: travel, environment, business, production

We All Have a Story to Tell

Posted by Matthew Williams on Apr 5, 2016 9:51:01 AM

Telling stories has always been a fundamental part of the human experience, whether they are passed down from generation to generation through the spoken word, music, literature, art, or cave paintings, these stories tie us together as humans, reminding us of our accomplishments, our mistakes, and our experiences.

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Topics: travel, storytelling, production, photography