Animation Isn't What It Used To Be

Posted by William Litwa on Feb 23, 2017 1:40:35 PM

 

 

Animation isn't what it used to be. In the past, animators would hand-draw characters frame-by-frame. New smile? New drawing. Arm moved? New drawing. Talk about tedious! But the game has changed. Animation now has more in common with 3D modelling than the animation of yesterday.

This is how it works...

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Topics: post-production, animation

What Color Grading Means, Practically

Posted by William Litwa on Jan 11, 2017 9:15:11 AM

Sometimes it's difficult to explain what color grading is. If you're a geek, or part-geek, I've written about it from a more technical perspective in the past. We have the only full color bay in the state of New Hampshire and we often get clients that have only worked with videographers in the past and are looking to step up their video marketing game.

To be brief: color correction is mostly "fixing" things (but that often we shoot in a way that looks dark or flat (grey, muddy) on purpose, needing correction by design). Color grading is the creative side of things, e.g. creating blue shadows to create a somber mood. Except we often in the film biz refer to both grading and correction as "grading." It's dumb. We know.

And then there are the odd client requests to "fix" other things. Like brown patches on golf courses. So this is what happened...

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Topics: color, color grading, post-production

#TBT - World Cup Golf Center TV Commercial

Posted by Grant Morris on Jun 16, 2016 2:25:10 PM

Welcome to the first of many Throw Back Thursday Posts to projects that we've done in the past! I've always believed that someone won't know where they are going until they've looked at their past, so this is our past! We begin our walk down memory lane with World Cup Golf Center.

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Topics: business, post-production, marketing, storytelling, production, #TBT

What is "Editing" Anyway?

Posted by William Litwa on Apr 5, 2016 9:56:04 AM

We get asked a lot of questions about editing and the post-production process in general. So much so, we put together a short guide that explains the process in detail. But I still want to talk a little more about what editing is, how things magically go from being footage to being a final cut.

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Topics: post-production, storytelling, editing

Why Details Matter

Posted by William Litwa on Apr 5, 2016 9:46:14 AM

Details matter. The difference between chartreuse and lime makes little difference in our everyday lives. But in filmmaking, there are incredible subtleties that mostly go consciously unnoticed, but subconsciously affect how we see a film or commercial dramatically.

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Topics: color, filmmaking, details, post-production, cinematography, production

8 Useful Filetypes You Should Know

Posted by William Litwa on Apr 5, 2016 9:44:40 AM

Often the projects we work on require that our clients send us files. Usually these are logos, sometimes graphical branding elements, and sometimes existing footage, such as what's called running footage from a car manufacturer. There's a problem we have to address with almost every client: While most people know what jpgs and pngs are, these aren't the best way to send us images. And rarely does anyone know the difference between 4:2:0 and 4:2:2 footage (it's an important one). With that in mind, here are a few of the basics when it comes to file formats of both images and video. Pull on your suspenders and grab your pocket protectors—it's about to get real geeky up in here.

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Topics: guides, filetypes, post-production

Color Grading, Part 2

Posted by William Litwa on Apr 4, 2016 4:52:43 PM

I often get asked why color looks differently on a client's monitor. Or why it looks different on TV. Or why, if a client wants to discuss color, they should come into our offices rather than review the video in the comfort of their own. In my previous post on color grading, I gave an overview of what I do and why. This post is more about how; not which dials I use out of the myriad available—this isn't a howto—but how I gauge color, how I see it.

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Topics: color grading, post-production, #technology, color bay, office, gear

Color Grading, Part 1

Posted by William Litwa on Apr 4, 2016 4:47:05 PM

I wear a lot of hats at New Sky Productions. My two biggest hats are Lead Editor and Colorist. No, not a hair colorist! Outside of the filmmaking world, most people haven't heard of a film colorist. I find it to be a fascinating field, and I would expect you (the reader, possibly our client), might be interested in what we do to make your videos look awesome.

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Topics: color grading, post-production, #technology, gear