Have you been looking for new leads to prospect in 2016? Almost everyone looks for information on Google (the largest search engine in the world). Where does almost everyone go when they need to have their specific questions answered without having to read complex instructions or time consuming material? You Tube (the second largest search engine in the world) You Tube is owned by Google.
As you can imagine, we look at a lot of videos around here. Just like you, we love the holiday season because it brings out the very best in what we have to offer as human beings. It also means that it's time for those really awesome (and really terrible) holiday email videos to start rolling out.
For the majority of my career, I've sought out ways to illustrate the many ways people call home. A little more than a year ago I decided to start a new adventure in my own personal discovery of what home is. We packed our East Coast office up and moved it in to a questionable building(best description possible) down by the river in a part of town that had and still has TONS of potential. I mean TONS of REAL potential.
I want to let you in on a little bit of what is going on behind the scenes here in our East Coast office in New Hampshire. Over the last few months, we've been reinvesting a lot of money and sweat equity into our little corner of this building.
I often get asked why color looks differently on a client's monitor. Or why it looks different on TV. Or why, if a client wants to discuss color, they should come into our offices rather than review the video in the comfort of their own. In my previous post on color grading, I gave an overview of what I do and why. This post is more about how; not which dials I use out of the myriad available—this isn't a howto—but how I gauge color, how I see it.