Music and Branding: Why Good Music Matters

Posted by William Litwa on Nov 22, 2016 2:49:15 PM

Good music is better than bad. I think we can all agree on that. The same is true in video branding and video advertising. If you're still using jingles in your video content... you're not still using jingles, are you? Wake up, it's not 1956 anymore! Luckily, most jingles died out in the 70s. In their place is what's come to be called audio branding—also called sonic branding or sound branding. With even the cheapest laptop speakers now sounding beautiful, this is more important now than ever.

So we put this little video together to illustrate the difference between well-crafted music and cheap stock music...

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Topics: branding, music, audio