The Believer's Guide to Improving Your Video Content

Posted by Grant Morris on Jan 18, 2017 3:17:21 PM

 

 

You work at a company that already believes in the power of video marketing with video content and the effect it can have in communicating your most awesome attributes. EXCELLENT! 

Believe it or not, there are a lot of people out there that aren't internet video believers and it's largely due to the fact that not everyone is as great as tracking metrics out there as your company is, so to you, I give a high five!

I also, will say this. There is a lot that you can do to make your video production even more effective. Give some of these five things a try and watch your metrics. I think you'll be pleasantly surprised.

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Topics: branding, business, social media, marketing, content, engagement, consumer behavior

The Content Debate: Online Video Trumps Text

Posted by Meghan Desrosiers on Oct 19, 2016 10:00:00 AM

We're getting super excited about our upcoming presentations for the launch of our "Small But Mighty" product that caters to producing small business videos. So we wanted to start by educating our audience on the importance of a proper video marketing strategy, and the overall benefit of engaging video content. Last week, Will talked about why video is important for your SEO. This week, I'm going to throw some pretty hefty stats out there to exemplify why video has become the new king of content. 

Raise your hand if you've never watched a video online.

***SPOILER ALERT*** Not one hand went up. Don't believe me? I get it. These are hard times to trust everything you read on the internet, especially being in the midst of the most ridiculous Presidential election year most of us have ever witnessed. But one thing you can count on in 2016: if you can read it, you can watch it. 

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Topics: branding, business, marketing, production

5 Key Elements to Building Your Web Presence

Posted by Meghan Desrosiers on Jun 29, 2016 10:00:00 AM

If you’re reading this blog, congratulations! You are on the internet! It’s where all the cool kids hang out, and anyone who doesn’t may as well not exist. While this might sound reminiscent of your high school days, the concept isn’t really that far removed. Cool stuff gets attention, and once the “cool” runs out, the attention is gone with it. And the last thing you want as a brand or business is to become yesterday’s news.

But what does it take to avoid such a tragic demise? The simplest place to start is to check off the basics.

Here are 5 fundamental factors to establish yourself on the web to ensure you don't end up gone.com.

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Topics: guides, branding, business, marketing, #tipsandtricks

#TBT - World Cup Golf Center TV Commercial

Posted by Grant Morris on Jun 16, 2016 2:25:10 PM

Welcome to the first of many Throw Back Thursday Posts to projects that we've done in the past! I've always believed that someone won't know where they are going until they've looked at their past, so this is our past! We begin our walk down memory lane with World Cup Golf Center.

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Topics: business, post-production, marketing, storytelling, production, #TBT

5 Powerful Ways to Use Video on LinkedIn

Posted by Mark Lynch on May 12, 2016 9:31:52 AM

Guest Post!

This is our first guest post, with many more to come. Interested in blogging for us? Let us know!

People are viewing your profile whether you like it or not. But does it showcase you in a manner that is impressive? What about your business? Are you utilizing video marketing on LinkedIn? It’s great to have people visit your profile but if there’s nothing there that sets you apart, why bother?

Are you optimizing this experience or are you just letting your profile remain static? If you want to optimize your brand and engage with your potential customers you need to be different, stand out from the rest.

Your LinkedIn profile is your first impression and digital introduction. Don’t waste this opportunity by simply regurgitating your dull, boring resume. Instead, take this opportunity and present yourself in a way that inspires, impresses, and builds confidence in your abilities, products, and services. Have a strategy for your LinkedIn marketing! When you talk about social media marketing, don't forget LinkedIn!

Use your LinkedIn profile as the tool to shape your online image. If you're not jumping on the LinkedIn video marketing bandwagon, you're missing out.

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Topics: social media, marketing

The Future is Snapchat Advertising (Or Is It?)

Posted by Meghan Desrosiers on May 3, 2016 10:00:00 AM

This is the fourth installment of our blog series focusing on how video can amp up your social media marketing campaign. Last week, Grant wrote about Facebook!

If you have a brand that targets the under-35 demographic and you haven't yet mastered the art of Snapchat, I would suggest you jump on that bandwagon, stat. Millennials have helped make Snapchat one of the fastest growing mobile-based social networks of the century, and it has yet to show signs of stopping.

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Topics: social media, marketing

5 Ways Facebook is the Video Marketing King of the Future

Posted by Grant Morris on Apr 26, 2016 2:00:00 PM

This is the third installment of a series where we spell out the use of video in social media marketing. William wrote about Instagram last week!

I'm about to blow your minds. Every day, Facebook users gobble up 100 million hours of video content. I'll wait while you recover from that fact...

Facebook video for business is a should be a no-brainer if you've been following the progression of the platform over the years. I would be remiss to mention that Facebook has about a billion daily users worldwide, but all the same, Facebook is big business when it comes to communicating with video. 

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Topics: business, campaigns, social media, marketing

HowTo: Clickable Video! (Sort of)

Posted by William Litwa on Apr 20, 2016 9:00:00 AM

Is clickable video possible?

We've been asked by more than one client if we can make a link clickable in a video. The short version: Not possible. The long version: It's actually sort of possible. Kind of. Sometimes.

Video can't be made to be clickable. It's just video. But, depending on your platform, you can add clickable overlays, side banner ads, and additional links in the video description. Depending on the video format, you can even call attention to these so the viewer will know what to do next after watching your video.

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Topics: social media, marketing

Social Media Strategies: Instagram Video Marketing

Posted by William Litwa on Apr 18, 2016 10:00:00 AM

Instagram may have started out as little more than a polaroid-esque social media platform, but it's grown into a marketer's paradise, having the highest engagement ratio of any other platform. Oh, and Instagram just enabled posting videos up to 60 seconds in length.

Still don't believe me? Keep reading.

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Topics: social media, marketing

17 Social Media Stats for Video Marketing (And What to Do About Them)

Posted by William Litwa on Apr 13, 2016 10:00:00 AM

With over 70% of the US population on social media, your company is way behind the times if you're not marketing video on these platforms. Visual content is 40x more likely to be shared on social media than other content. Here's what you need to know about demographics for video marketing.

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Topics: guides, demographics, social media, marketing