5 Key Elements to Building Your Web Presence

Posted by Meghan Desrosiers on Jun 29, 2016 10:00:00 AM

If you’re reading this blog, congratulations! You are on the internet! It’s where all the cool kids hang out, and anyone who doesn’t may as well not exist. While this might sound reminiscent of your high school days, the concept isn’t really that far removed. Cool stuff gets attention, and once the “cool” runs out, the attention is gone with it. And the last thing you want as a brand or business is to become yesterday’s news.

But what does it take to avoid such a tragic demise? The simplest place to start is to check off the basics.

Here are 5 fundamental factors to establish yourself on the web to ensure you don't end up gone.com.

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Topics: guides, branding, business, marketing, #tipsandtricks

17 Social Media Stats for Video Marketing (And What to Do About Them)

Posted by William Litwa on Apr 13, 2016 10:00:00 AM

With over 70% of the US population on social media, your company is way behind the times if you're not marketing video on these platforms. Visual content is 40x more likely to be shared on social media than other content. Here's what you need to know about demographics for video marketing.

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Topics: guides, demographics, social media, marketing

8 Useful Filetypes You Should Know

Posted by William Litwa on Apr 5, 2016 9:44:40 AM

Often the projects we work on require that our clients send us files. Usually these are logos, sometimes graphical branding elements, and sometimes existing footage, such as what's called running footage from a car manufacturer. There's a problem we have to address with almost every client: While most people know what jpgs and pngs are, these aren't the best way to send us images. And rarely does anyone know the difference between 4:2:0 and 4:2:2 footage (it's an important one). With that in mind, here are a few of the basics when it comes to file formats of both images and video. Pull on your suspenders and grab your pocket protectors—it's about to get real geeky up in here.

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Topics: guides, filetypes, post-production