Why Hard Drives are Ruining Your Life

Posted by William Litwa on Jun 22, 2016 10:00:00 AM

Welcome to my new #technology column! Are you a geek? Fan of Star Wars? Just looking for technology tips and trends for your business? You've come to the right place.

So.. Hard drives. They fail. A lot. Like, all the time. It's not just you—your luck isn't that bad. (Or maybe you're one of those lucky people that hasn't experienced this much? Oh, just wait... The hard drive fairy is coming for you next...) Hard drives have, on average, a 1 in 17 chance of failing in the first year. Those aren't good odds when your company's future is on the line.

Hard drives are a necessary part of life—it's where we keep everything from our most treasured memories to last year's expense report. It's not like we can just do without them. Or can we?

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Topics: IT, #technology, howto, gear, cloud storage

The Producers

Posted by Matthew Williams on Apr 5, 2016 10:03:03 AM

Walkie-talkies . . . check . . . C300 . . . check . . . Teradek and client monitor . . . check . . . microphones . . . check . . . hiring the crew . . . check . . . bed, pajamas, slippers, model releases . . . check . . . 4AM wakeup call . . . check . . . These were the things going through my head as I tried to get some much needed shuteye before my role as producer on the shoot the following morning. Before I made the jump from photography to video production I didn't really understand what a producer was, and why they always seemed so stressed out.

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Topics: filmmaking, business, storytelling, cinematography, production, gear

Rywire Project: Flying A Drone from a Porsche GT3

Posted by John Waskey on Apr 5, 2016 9:59:08 AM

Every now and then you have the opportunity to work on a project that makes you a better filmmaker. A project where everything you do is half a step beyond what you thought you were capable of. This magical place is something we are constantly reaching for at New Sky. Flying a drone 3 feet off the ground at 30 mph, check. Chasing a Porsche GT3 RS down an unpopulated desert highway while riding in the passenger seat, check. Sometimes we are asked to work longer, dig deeper, fly faster, get closer and that's where the fun begins.

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Topics: filmmaking, travel, aerial cinematography, cinematography, production, drones, gear

Crazy for Tea!

Posted by Matthew Williams on Apr 5, 2016 9:37:58 AM

Sometimes the phone rings and on other end is someone who thinks and feels about a lot of things the same way that you do. You know right away that you'll have a special partnership.

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Topics: products, production, gear

Color Grading, Part 2

Posted by William Litwa on Apr 4, 2016 4:52:43 PM

I often get asked why color looks differently on a client's monitor. Or why it looks different on TV. Or why, if a client wants to discuss color, they should come into our offices rather than review the video in the comfort of their own. In my previous post on color grading, I gave an overview of what I do and why. This post is more about how; not which dials I use out of the myriad available—this isn't a howto—but how I gauge color, how I see it.

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Topics: color grading, post-production, #technology, color bay, office, gear

Color Grading, Part 1

Posted by William Litwa on Apr 4, 2016 4:47:05 PM

I wear a lot of hats at New Sky Productions. My two biggest hats are Lead Editor and Colorist. No, not a hair colorist! Outside of the filmmaking world, most people haven't heard of a film colorist. I find it to be a fascinating field, and I would expect you (the reader, possibly our client), might be interested in what we do to make your videos look awesome.

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Topics: color grading, post-production, #technology, gear