With over 70% of the US population on social media, your company is way behind the times if you're not marketing video on these platforms. Visual content is 40x more likely to be shared on social media than other content. Here's what you need to know about demographics for video marketing.
When I think of a good story, I think of the theme song from "Fresh Prince of Bel Air"...well, any Will Smith song made before the year 2000, for that matter, but that doesn't mean that arguably the undisputed king of clean rap has it nailed to a science. This blog will have almost all of the information that I can think of that can help you tell your story successfully! Hooray!
If you have a target demographic, think about how you depict that demographic. If your demographic is split, it might be in your brand's best interest to have a split campaign—maybe that means one commercial targeted at men and another at women, or one targeted at a younger audience and one at an older one. Coca-cola's 2015 Super Bowl ad targeted a wide variety of demographics in a single commercial that they then spun off into individual commercials, targeted more specifically through outlets most associated with that demographic and through online targeting. If you're advertising online, you already have the capability to target specific demographics. Why not create commercials specific to those demographics?