ARE YOU READY FOR SOME FOOTBALL?
If you're anything like me, you could give a half a damn about football, even though Boston's own New England Patriots and The GOAT himself, Tom Brady are gearing up to open a case of whoopass on those Dirty Birds from Atlanta. All the same, I'll carve out some time between my leisurely coffee sipping and New York Times reading and going to bed to watch, like about a third of America, this weekend's Super Bowl.
If you remember from a while back, I've already written a little bit about the costly business of buying broadcast ad time during major television events.
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