What Color Grading Means, Practically

Posted by William Litwa on Jan 11, 2017 9:15:11 AM

Sometimes it's difficult to explain what color grading is. If you're a geek, or part-geek, I've written about it from a more technical perspective in the past. We have the only full color bay in the state of New Hampshire and we often get clients that have only worked with videographers in the past and are looking to step up their video marketing game.

To be brief: color correction is mostly "fixing" things (but that often we shoot in a way that looks dark or flat (grey, muddy) on purpose, needing correction by design). Color grading is the creative side of things, e.g. creating blue shadows to create a somber mood. Except we often in the film biz refer to both grading and correction as "grading." It's dumb. We know.

And then there are the odd client requests to "fix" other things. Like brown patches on golf courses. So this is what happened...

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Topics: color, color grading, post-production

Color Grading, Part 2

Posted by William Litwa on Apr 4, 2016 4:52:43 PM

I often get asked why color looks differently on a client's monitor. Or why it looks different on TV. Or why, if a client wants to discuss color, they should come into our offices rather than review the video in the comfort of their own. In my previous post on color grading, I gave an overview of what I do and why. This post is more about how; not which dials I use out of the myriad available—this isn't a howto—but how I gauge color, how I see it.

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Topics: color grading, post-production, #technology, color bay, office, gear

Color Grading, Part 1

Posted by William Litwa on Apr 4, 2016 4:47:05 PM

I wear a lot of hats at New Sky Productions. My two biggest hats are Lead Editor and Colorist. No, not a hair colorist! Outside of the filmmaking world, most people haven't heard of a film colorist. I find it to be a fascinating field, and I would expect you (the reader, possibly our client), might be interested in what we do to make your videos look awesome.

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Topics: color grading, post-production, #technology, gear