What Color Grading Means, Practically

Posted by William Litwa on Jan 11, 2017 9:15:11 AM

Sometimes it's difficult to explain what color grading is. If you're a geek, or part-geek, I've written about it from a more technical perspective in the past. We have the only full color bay in the state of New Hampshire and we often get clients that have only worked with videographers in the past and are looking to step up their video marketing game.

To be brief: color correction is mostly "fixing" things (but that often we shoot in a way that looks dark or flat (grey, muddy) on purpose, needing correction by design). Color grading is the creative side of things, e.g. creating blue shadows to create a somber mood. Except we often in the film biz refer to both grading and correction as "grading." It's dumb. We know.

And then there are the odd client requests to "fix" other things. Like brown patches on golf courses. So this is what happened...

Read More

Topics: color, color grading, post-production

Why Details Matter

Posted by William Litwa on Apr 5, 2016 9:46:14 AM

Details matter. The difference between chartreuse and lime makes little difference in our everyday lives. But in filmmaking, there are incredible subtleties that mostly go consciously unnoticed, but subconsciously affect how we see a film or commercial dramatically.

Read More

Topics: color, filmmaking, details, post-production, cinematography, production