5 Ways Facebook is the Video Marketing King of the Future

Posted by Grant Morris on Apr 26, 2016 2:00:00 PM

This is the third installment of a series where we spell out the use of video in social media marketing. William wrote about Instagram last week!

I'm about to blow your minds. Every day, Facebook users gobble up 100 million hours of video content. I'll wait while you recover from that fact...

Facebook video for business is a should be a no-brainer if you've been following the progression of the platform over the years. I would be remiss to mention that Facebook has about a billion daily users worldwide, but all the same, Facebook is big business when it comes to communicating with video. 

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Topics: business, campaigns, social media, marketing

Telling a Successful Story

Posted by Grant Morris on Apr 5, 2016 10:09:21 AM

When I think of a good story, I think of the theme song from "Fresh Prince of Bel Air"...well, any Will Smith song made before the year 2000, for that matter, but that doesn't mean that arguably the undisputed king of clean rap has it nailed to a science. This blog will have almost all of the information that I can think of that can help you tell your story successfully! Hooray!

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Topics: demographics, business, campaigns, marketing, storytelling, production, project management

Accurately Depicting a Demographic

Posted by William Litwa on Apr 5, 2016 9:49:05 AM

If you have a target demographic, think about how you depict that demographic. If your demographic is split, it might be in your brand's best interest to have a split campaign—maybe that means one commercial targeted at men and another at women, or one targeted at a younger audience and one at an older one. Coca-cola's 2015 Super Bowl ad targeted a wide variety of demographics in a single commercial that they then spun off into individual commercials, targeted more specifically through outlets most associated with that demographic and through online targeting. If you're advertising online, you already have the capability to target specific demographics. Why not create commercials specific to those demographics?

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Topics: demographics, business, campaigns, LGBT, production