7 Things to Avoid When Hiring a Video Production Company

Posted by Grant Morris on Jan 23, 2017 10:22:36 AM

Your marketing budget is precious. There are a number of ways to tell your production is going to be a flatout failure before it even occurs. Here are seven things to look out for during the pre-production process. If you see any of these, run for the hills.

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Topics: business, social media, equipment, creative development

The Believer's Guide to Improving Your Video Content

Posted by Grant Morris on Jan 18, 2017 3:17:21 PM

 

 

You work at a company that already believes in the power of video marketing with video content and the effect it can have in communicating your most awesome attributes. EXCELLENT! 

Believe it or not, there are a lot of people out there that aren't internet video believers and it's largely due to the fact that not everyone is as great as tracking metrics out there as your company is, so to you, I give a high five!

I also, will say this. There is a lot that you can do to make your video production even more effective. Give some of these five things a try and watch your metrics. I think you'll be pleasantly surprised.

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Topics: branding, business, social media, marketing, content, engagement, consumer behavior

The Content Debate: Online Video Trumps Text

Posted by Meghan Desrosiers on Oct 19, 2016 10:00:00 AM

We're getting super excited about our upcoming presentations for the launch of our "Small But Mighty" product that caters to producing small business videos. So we wanted to start by educating our audience on the importance of a proper video marketing strategy, and the overall benefit of engaging video content. Last week, Will talked about why video is important for your SEO. This week, I'm going to throw some pretty hefty stats out there to exemplify why video has become the new king of content. 

Raise your hand if you've never watched a video online.

***SPOILER ALERT*** Not one hand went up. Don't believe me? I get it. These are hard times to trust everything you read on the internet, especially being in the midst of the most ridiculous Presidential election year most of us have ever witnessed. But one thing you can count on in 2016: if you can read it, you can watch it. 

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Topics: branding, business, marketing, production

5 Key Elements to Building Your Web Presence

Posted by Meghan Desrosiers on Jun 29, 2016 10:00:00 AM

If you’re reading this blog, congratulations! You are on the internet! It’s where all the cool kids hang out, and anyone who doesn’t may as well not exist. While this might sound reminiscent of your high school days, the concept isn’t really that far removed. Cool stuff gets attention, and once the “cool” runs out, the attention is gone with it. And the last thing you want as a brand or business is to become yesterday’s news.

But what does it take to avoid such a tragic demise? The simplest place to start is to check off the basics.

Here are 5 fundamental factors to establish yourself on the web to ensure you don't end up gone.com.

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Topics: guides, branding, business, marketing, #tipsandtricks

#TBT - World Cup Golf Center TV Commercial

Posted by Grant Morris on Jun 16, 2016 2:25:10 PM

Welcome to the first of many Throw Back Thursday Posts to projects that we've done in the past! I've always believed that someone won't know where they are going until they've looked at their past, so this is our past! We begin our walk down memory lane with World Cup Golf Center.

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Topics: business, post-production, marketing, storytelling, production, #TBT

5 Ways Facebook is the Video Marketing King of the Future

Posted by Grant Morris on Apr 26, 2016 2:00:00 PM

This is the third installment of a series where we spell out the use of video in social media marketing. William wrote about Instagram last week!

I'm about to blow your minds. Every day, Facebook users gobble up 100 million hours of video content. I'll wait while you recover from that fact...

Facebook video for business is a should be a no-brainer if you've been following the progression of the platform over the years. I would be remiss to mention that Facebook has about a billion daily users worldwide, but all the same, Facebook is big business when it comes to communicating with video. 

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Topics: business, campaigns, social media, marketing

Video Marketing Just Makes Sense

Posted by Carol Powis on Apr 5, 2016 10:10:24 AM

Have you been looking for new leads to prospect in 2016? Almost everyone looks for information on Google (the largest search engine in the world). Where does almost everyone go when they need to have their specific questions answered without having to read complex instructions or time consuming material? You Tube (the second largest search engine in the world) You Tube is owned by Google.

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Topics: business, marketing, office

Telling a Successful Story

Posted by Grant Morris on Apr 5, 2016 10:09:21 AM

When I think of a good story, I think of the theme song from "Fresh Prince of Bel Air"...well, any Will Smith song made before the year 2000, for that matter, but that doesn't mean that arguably the undisputed king of clean rap has it nailed to a science. This blog will have almost all of the information that I can think of that can help you tell your story successfully! Hooray!

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Topics: demographics, business, campaigns, marketing, storytelling, production, project management

Recruiting Great Employees with Video

Posted by Meghan Desrosiers on Apr 5, 2016 10:08:40 AM

A hive needs bees to make the honey, like a business needs staff to make the money...AMIRITE?

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Topics: business, marketing

Holiday Email Videos

Posted by Grant Morris on Apr 5, 2016 10:07:29 AM

As you can imagine, we look at a lot of videos around here. Just like you, we love the holiday season because it brings out the very best in what we have to offer as human beings. It also means that it's time for those really awesome (and really terrible) holiday email videos to start rolling out.

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Topics: humor, business, marketing, office