The Believer's Guide to Improving Your Video Content

Posted by Grant Morris on Jan 18, 2017 3:17:21 PM

 

 

You work at a company that already believes in the power of video marketing with video content and the effect it can have in communicating your most awesome attributes. EXCELLENT! 

Believe it or not, there are a lot of people out there that aren't internet video believers and it's largely due to the fact that not everyone is as great as tracking metrics out there as your company is, so to you, I give a high five!

I also, will say this. There is a lot that you can do to make your video production even more effective. Give some of these five things a try and watch your metrics. I think you'll be pleasantly surprised.

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Topics: branding, business, social media, marketing, content, engagement, consumer behavior

Music and Branding: Why Good Music Matters

Posted by William Litwa on Nov 22, 2016 2:49:15 PM

Good music is better than bad. I think we can all agree on that. The same is true in video branding and video advertising. If you're still using jingles in your video content... you're not still using jingles, are you? Wake up, it's not 1956 anymore! Luckily, most jingles died out in the 70s. In their place is what's come to be called audio branding—also called sonic branding or sound branding. With even the cheapest laptop speakers now sounding beautiful, this is more important now than ever.

So we put this little video together to illustrate the difference between well-crafted music and cheap stock music...

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Topics: branding, music, audio

The Content Debate: Online Video Trumps Text

Posted by Meghan Desrosiers on Oct 19, 2016 10:00:00 AM

We're getting super excited about our upcoming presentations for the launch of our "Small But Mighty" product that caters to producing small business videos. So we wanted to start by educating our audience on the importance of a proper video marketing strategy, and the overall benefit of engaging video content. Last week, Will talked about why video is important for your SEO. This week, I'm going to throw some pretty hefty stats out there to exemplify why video has become the new king of content. 

Raise your hand if you've never watched a video online.

***SPOILER ALERT*** Not one hand went up. Don't believe me? I get it. These are hard times to trust everything you read on the internet, especially being in the midst of the most ridiculous Presidential election year most of us have ever witnessed. But one thing you can count on in 2016: if you can read it, you can watch it. 

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Topics: branding, business, marketing, production

5 Key Elements to Building Your Web Presence

Posted by Meghan Desrosiers on Jun 29, 2016 10:00:00 AM

If you’re reading this blog, congratulations! You are on the internet! It’s where all the cool kids hang out, and anyone who doesn’t may as well not exist. While this might sound reminiscent of your high school days, the concept isn’t really that far removed. Cool stuff gets attention, and once the “cool” runs out, the attention is gone with it. And the last thing you want as a brand or business is to become yesterday’s news.

But what does it take to avoid such a tragic demise? The simplest place to start is to check off the basics.

Here are 5 fundamental factors to establish yourself on the web to ensure you don't end up gone.com.

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Topics: guides, branding, business, marketing, #tipsandtricks

Getting Lost, The Only Way to be Found

Posted by Grant Morris on Apr 5, 2016 10:01:09 AM

We talk a lot about our business on this blog in relation to how we tell stories through video and so on. We don't however, talk about the fact that we have a really strong understanding of who we are as people and as creatives. We believe that the only way to really know yourself, to truly be found, you must get lost.

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Topics: branding, travel, business, adventure, personal

Somewhere Over North Carolina

Posted by Grant Morris on Apr 5, 2016 9:33:23 AM

In theory, this trip started nine months ago. November 2014 was the first time in a really long time that every single member of our company was in the same place at the same time for any extended period. We had a lot of really excellent conversations. We talked about the lean start of our company five years ago, where we are today, and where we want to go. The result was a conversation about our brand.

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Topics: branding, travel, business, personal projects