The Content Debate: Online Video Trumps Text

Posted by Meghan Desrosiers on Oct 19, 2016 10:00:00 AM

We're getting super excited about our upcoming presentations for the launch of our "Small But Mighty" product that caters to producing small business videos. So we wanted to start by educating our audience on the importance of a proper video marketing strategy, and the overall benefit of engaging video content. Last week, Will talked about why video is important for your SEO. This week, I'm going to throw some pretty hefty stats out there to exemplify why video has become the new king of content. 

Graphic of computer monitor with a window open with a video ready to play

Raise your hand if you've never watched a video online.

***SPOILER ALERT*** Not one hand went up. Don't believe me? I get it. These are hard times to trust everything you read on the internet, especially being in the midst of the most ridiculous Presidential election year most of us have ever witnessed. But one thing you can count on in 2016: if you can read it, you can watch it. 

How many words is video worth?

Person holding a Sony video camera with the lens positioned for a straight on viewAs sad as it may be, we've become a generation of consumers who would rather view a video about a product, brand or business than read its textual counterpart. In a study published by Forrester Research, Dr. James McQuivey applied some simple math to the old saying, "A picture is worth a thousand words," deducting that just one minute of video is the equivalent of 1.8 million words! And according to a Forbes Insights report, 59% of executives prefer watching video to reading text. That's why online video has evolved into the most powerful content marketing tool out there.

Gone are the days where having just a website was enough to solidify your online presence. Even managing a simple social presence doesn't quite cut it anymore. The time and resources required to consistently upkeep all of these platforms is an exhausting feat for small businesses, and with so many options catering to different audiences and demographics, it can very quickly become a full-time job to cover all your bases. But alas, enter....video. >>Cue the OOOHs and AHHHs.<<

The numbers don't lie...

Video has literally exploded online and taken over the internet over the last 10 years. We are never more than inches away from a screen or a device that can display video content instantly. NIELSEN, a leader in the study of consumer watching and buying behavior, states that over 147 million Americans watch video on the internet; and that number shows no signs of slowing down, as audiences continue to grow rapidly, with the demand for more following in suit. A recent white paper published by Cisco forecasts that by 2019, 80% of all consumer internet traffic will be video traffic. With one video--ONE--you can saturate more virtual nooks and crannies than a pad of butter on a hot english muffin. That's what I call food for thought. 

Bar graph graphic with arrows indicating an increase or growth of valueSpeaking of thought, think about how many places your business video can exist; your website, an e-newsletter, social media platforms, YouTube...the opportunities for consumers to see a video about your product, brand or business are limitless. Video content mixed with a bit of video marketing strategy will increase your brand awareness, ROI, conversion rates, social reach and website traffic. It will educate, entertain, inform, retain, and connect you with your audience. There is no such thing as, "too old or too young for video," anymore. Focusing on your exact demographic has become easy using video because it is EVERYWHERE, accessible and viewable to EVERYONE

It's your time to shine!

Video for business is no longer a luxury amenity for big corporations and major brands; it has become a necessity for every business, big or small. You can try to run, but you certainly can't hide from video (it will find you!). Our main objective is to show you that it is your time. The opportunity is now. New Sky Productions has mastered the art of producing small business videos, and we're launching an amazing and affordable video package to make it easy for every small business to obtain. And we'd love nothing more than to have the pleasure of producing the video that you and your business deserve.

Want to know more? Check this out:  

Sign Up for one of our two presentations to learn more!

The first is scheduled for November 2, 2016 from 11:30am–1:30pm.
Sign Up for Presentation #1

The second is scheduled for November 4, 2016 from 3:00–5:00pm.
Sign Up for Presentation #2

 

Topics: branding, business, marketing, production

Meghan Desrosiers

Written by Meghan Desrosiers

A pure-bred New Englander, Meghan is a force of brilliance that keeps us all on our toes. Driven by creative passion and ruled by organized precision, she chose to go into the video production field, receiving her degree from Emerson College in Boston. Her unconditional love for that dirty water kept her on the East Coast while most ventured out West, and the Universe brought her on a journey that ultimately lead her to New Sky Productions. Her vision and methodology for efficiency is a unique skill that suits her perfectly for the role of Senior Production Manager. In the office, we call her Megatron, but at home, she answers to Mom, making her a perfect fit for our mission to bring stories and creativity to life, and our passion to make the world a better place.