William Litwa

Before joining us, William worked on a wide variety of films, including commercials, music videos, documentaries, and short fiction. He’s lived in Arkansas, California, New York, and now New Hampshire. He has an MFA in Photography from Brooks Institute in Santa Barbara, CA and a BA in Studio Art / Emphasis in Photography from UALR in Little Rock, AR. He also works as a fine artist, and bases his work around concepts found in both contemporary theoretical physics and mythology, synthesizing the two fields to create experiential work.
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Recent Posts

What Goes Into Planning a Production?

Posted by William Litwa on Apr 10, 2017 4:06:38 PM

"We already have a script," you say! "We just need someone to film it!" Oh, ho ho. If only pre-production started and stopped at having great ideas, we'd be rich by now (at least that's what we'd like to believe). The truth is, planning out a shoot—called "pre-production" in the biz—is a long and complex process involving many hours of work. If you're looking for us to work on a video campaign with you, this should give you an idea as to what to expect.

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Topics: production, pre-production

Animation Isn't What It Used To Be

Posted by William Litwa on Feb 23, 2017 1:40:35 PM

 

 

Animation isn't what it used to be. In the past, animators would hand-draw characters frame-by-frame. New smile? New drawing. Arm moved? New drawing. Talk about tedious! But the game has changed. Animation now has more in common with 3D modelling than the animation of yesterday.

This is how it works...

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Topics: post-production, animation

What Color Grading Means, Practically

Posted by William Litwa on Jan 11, 2017 9:15:11 AM

Sometimes it's difficult to explain what color grading is. If you're a geek, or part-geek, I've written about it from a more technical perspective in the past. We have the only full color bay in the state of New Hampshire and we often get clients that have only worked with videographers in the past and are looking to step up their video marketing game.

To be brief: color correction is mostly "fixing" things (but that often we shoot in a way that looks dark or flat (grey, muddy) on purpose, needing correction by design). Color grading is the creative side of things, e.g. creating blue shadows to create a somber mood. Except we often in the film biz refer to both grading and correction as "grading." It's dumb. We know.

And then there are the odd client requests to "fix" other things. Like brown patches on golf courses. So this is what happened...

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Topics: color, color grading, post-production

Music and Branding: Why Good Music Matters

Posted by William Litwa on Nov 22, 2016 2:49:15 PM

Good music is better than bad. I think we can all agree on that. The same is true in video branding and video advertising. If you're still using jingles in your video content... you're not still using jingles, are you? Wake up, it's not 1956 anymore! Luckily, most jingles died out in the 70s. In their place is what's come to be called audio branding—also called sonic branding or sound branding. With even the cheapest laptop speakers now sounding beautiful, this is more important now than ever.

So we put this little video together to illustrate the difference between well-crafted music and cheap stock music...

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Topics: branding, music, audio

SEO and Video

Posted by William Litwa on Oct 12, 2016 4:01:03 PM

So you've heard video is "great for your website." Ok, that's great. But beyond "getting people interested," how does it actually affect SEO? Did you know that just having video on your website will increase your number of visitors, even if they never watch it!? Crazy talk.

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Topics: seo

VLOG #1 - Video Production Equipment

Posted by William Litwa on Aug 30, 2016 4:20:00 PM

So... yeah, our first vlog. You'd think as a video production company we would have done this sooner. But alas, we're a little late to the game.

Occasionally we get clients that "just need a camera person." It's true that some shoots can be handled by a single cam op, but often those clients just think they need one person. In reality, there's a lot more that goes into video production than you'd think. Could we show up with just an iPhone? Yeah. I doubt we'd get hired again, but we could do it. There's a reason we show up with as much as we do—we're not videographers, we're a production company. And with that comes a higher standard of quality.

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Topics: equipment, VLOGs

11 Myths That Can Sabotage Your Next Video Campaign

Posted by William Litwa on Aug 10, 2016 10:00:00 AM

Hi Readers,

I hope this doesn't sound like a generic post. It's from the heart. These myths are all related to real questions and issues we regularly face with clients here at New Sky Productions. We take our work seriously and take pride in what we do.

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Top 4 TVs for the Corporate Office (+ How to run video content on TVs)

Posted by William Litwa on Jul 22, 2016 11:11:03 AM

Are you looping video content in front of your customers? You should be. But what's the best TV to buy? The cheapest? Not always. There are plenty of tech blogs devoted to the latest and greatest TVs, but how many of them are devoted to what TVs to buy for the corporate office? At home, you want the best bang for your buck, emphasis on the bang. But at work, the emphasis is probably more on the buck, and 4k? Maybe a better idea to stay away from it!

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Topics: vidvue

Why Hard Drives are Ruining Your Life

Posted by William Litwa on Jun 22, 2016 10:00:00 AM

Welcome to my new #technology column! Are you a geek? Fan of Star Wars? Just looking for technology tips and trends for your business? You've come to the right place.

So.. Hard drives. They fail. A lot. Like, all the time. It's not just you—your luck isn't that bad. (Or maybe you're one of those lucky people that hasn't experienced this much? Oh, just wait... The hard drive fairy is coming for you next...) Hard drives have, on average, a 1 in 17 chance of failing in the first year. Those aren't good odds when your company's future is on the line.

Hard drives are a necessary part of life—it's where we keep everything from our most treasured memories to last year's expense report. It's not like we can just do without them. Or can we?

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Topics: IT, #technology, howto, gear, cloud storage

Sanctuary of Butterflies: A Musical Documentary

Posted by William Litwa on Apr 22, 2016 11:29:29 AM

 

Every once in a while your friends do something interesting that you just have to tell everyone about. Sanctuary of Butterflies, or Santuario de Mariposas, is an upcoming documentary about a pioneering musician's journey across Mexico to explore the fading heritage of ancestral music. And it's being made by a few friends of mine.

The work-in-progress trailer is beautiful.

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Topics: storytelling, production