Jolanda Logan

Jolanda is an experienced Creative Marketing and Sales Professional with the hunger to stay on top of industry trends to better help our current and future Clients. Her positively friendly demeanor, strong customer service skills and knack for networking are all attributes that make her an asset to our team. When she's not actively filling the sales pipeline she is hanging out with her best buds, son James and husband Jamie. The Logans enjoy days at the lake, Martial Arts, traveling to spend time with family and general silliness. Jolanda is also a devoted Pearl Jam fan, she wanted to make sure we included that.
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Recent Posts

Win Within The Shopper Cycle!

Posted by Jolanda Logan on Oct 25, 2016 2:07:08 PM

Your business' product is amazing and you wholeheartedly stand behind it, but can you honestly say it is being represented to it's full potential? When in the market for a certain product or service, it has never been easier to sort through the competitors to find one's perfect fit with search engines, review sites and direct comparison of brand websites. The Shopper's Cycle (Customer Purchase Funnel, Customer's Life Cycle, Purchase Cycle Funnel, etc.) goes round and round, repeating itself sometimes multiples times a day.

Sub categories of the cycle pictured happen when there are multiple levels of engagement and added consideration through advertising and impressions but more of that to come in a future blog!

Everyone is familiar with the "Shopper Cycle" whether you knew it had a name or not. This is the pre-purchase ritual we all go through before choosing the item we are purchasing, only after doing our due dilligence of course. Awareness ~ Consideration ~ Preference ~ Purchase. Then, only when the company and product have met or, even better exceeded the expectations of the consumer, will the last step be reached....Brand loyalty.

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Topics: content, sales, customer funnel, engagement, seo