What Goes Into Planning a Production?

Posted by William Litwa on Apr 10, 2017 4:06:38 PM

"We already have a script," you say! "We just need someone to film it!" Oh, ho ho. If only pre-production started and stopped at having great ideas, we'd be rich by now (at least that's what we'd like to believe). The truth is, planning out a shoot—called "pre-production" in the biz—is a long and complex process involving many hours of work. If you're looking for us to work on a video campaign with you, this should give you an idea as to what to expect.

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Topics: production, pre-production

5 Ways to Market Your Brand with Video

Posted by Julie Will on Mar 1, 2017 11:04:09 AM

Today, an effective marketing strategy goes well beyond basic text and article content. Video has become the single most important strategy in content marketing. Video marketing has revolutionized the way companies visually and dynamically engage with their audiences.

These are five ways to effectively market your brand with video.

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Animation Isn't What It Used To Be

Posted by William Litwa on Feb 23, 2017 1:40:35 PM

 

 

Animation isn't what it used to be. In the past, animators would hand-draw characters frame-by-frame. New smile? New drawing. Arm moved? New drawing. Talk about tedious! But the game has changed. Animation now has more in common with 3D modelling than the animation of yesterday.

This is how it works...

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Topics: post-production, animation

Super Bowl LI Broadcast Ad Breakdown

Posted by Grant Morris on Feb 3, 2017 1:52:35 PM

ARE YOU READY FOR SOME FOOTBALL?

If you're anything like me, you could give a half a damn about football, even though Boston's own New England Patriots and The GOAT himself, Tom Brady are gearing up to open a case of whoopass on those Dirty Birds from Atlanta. All the same, I'll carve out some time between my leisurely coffee sipping and New York Times reading and going to bed to watch, like about a third of America, this weekend's Super Bowl.

If you remember from a while back, I've already written a little bit about the costly business of buying broadcast ad time during major television events. 

Interested in producing your own television advertising for a whole lot less money? Download our free guide to learn more.

Download Free Guide

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Topics: commercials

7 Things to Avoid When Hiring a Video Production Company

Posted by Grant Morris on Jan 23, 2017 10:22:36 AM

Your marketing budget is precious. There are a number of ways to tell your production is going to be a flatout failure before it even occurs. Here are seven things to look out for during the pre-production process. If you see any of these, run for the hills.

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Topics: business, social media, equipment, creative development

The Believer's Guide to Improving Your Video Content

Posted by Grant Morris on Jan 18, 2017 3:17:21 PM

 

 

You work at a company that already believes in the power of video marketing with video content and the effect it can have in communicating your most awesome attributes. EXCELLENT! 

Believe it or not, there are a lot of people out there that aren't internet video believers and it's largely due to the fact that not everyone is as great as tracking metrics out there as your company is, so to you, I give a high five!

I also, will say this. There is a lot that you can do to make your video production even more effective. Give some of these five things a try and watch your metrics. I think you'll be pleasantly surprised.

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Topics: branding, business, social media, marketing, content, engagement, consumer behavior

What Color Grading Means, Practically

Posted by William Litwa on Jan 11, 2017 9:15:11 AM

Sometimes it's difficult to explain what color grading is. If you're a geek, or part-geek, I've written about it from a more technical perspective in the past. We have the only full color bay in the state of New Hampshire and we often get clients that have only worked with videographers in the past and are looking to step up their video marketing game.

To be brief: color correction is mostly "fixing" things (but that often we shoot in a way that looks dark or flat (grey, muddy) on purpose, needing correction by design). Color grading is the creative side of things, e.g. creating blue shadows to create a somber mood. Except we often in the film biz refer to both grading and correction as "grading." It's dumb. We know.

And then there are the odd client requests to "fix" other things. Like brown patches on golf courses. So this is what happened...

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Topics: color, color grading, post-production

Happy Holidays!

Posted by Grant Morris on Dec 14, 2016 10:47:48 AM

So... things got a little heated this year when we tried to put the finishing touches on the main course. We had to ho-ho-hose it down before the fire department paid us a friendly visit.

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Music and Branding: Why Good Music Matters

Posted by William Litwa on Nov 22, 2016 2:49:15 PM

Good music is better than bad. I think we can all agree on that. The same is true in video branding and video advertising. If you're still using jingles in your video content... you're not still using jingles, are you? Wake up, it's not 1956 anymore! Luckily, most jingles died out in the 70s. In their place is what's come to be called audio branding—also called sonic branding or sound branding. With even the cheapest laptop speakers now sounding beautiful, this is more important now than ever.

So we put this little video together to illustrate the difference between well-crafted music and cheap stock music...

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Topics: branding, music, audio

Win Within The Shopper Cycle!

Posted by Jolanda Logan on Oct 25, 2016 2:07:08 PM

Your business' product is amazing and you wholeheartedly stand behind it, but can you honestly say it is being represented to it's full potential? When in the market for a certain product or service, it has never been easier to sort through the competitors to find one's perfect fit with search engines, review sites and direct comparison of brand websites. The Shopper's Cycle (Customer Purchase Funnel, Customer's Life Cycle, Purchase Cycle Funnel, etc.) goes round and round, repeating itself sometimes multiples times a day.

Sub categories of the cycle pictured happen when there are multiple levels of engagement and added consideration through advertising and impressions but more of that to come in a future blog!

Everyone is familiar with the "Shopper Cycle" whether you knew it had a name or not. This is the pre-purchase ritual we all go through before choosing the item we are purchasing, only after doing our due dilligence of course. Awareness ~ Consideration ~ Preference ~ Purchase. Then, only when the company and product have met or, even better exceeded the expectations of the consumer, will the last step be reached....Brand loyalty.

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Topics: content, sales, customer funnel, engagement, seo